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Mobile-App-Screen-Mockups Collab.png

Collabosaurus

The mobile app solution for the matchmaker for business platform.

My Role

Research / Synthesis / Ideation

Sketching / Hi-fi Prototype

Methods

User Research / Affinity mapping

Survey / Usability test / Personas
Journey Map / Feature prioritisation
Visual design

Team and Duration

2 UX consultants
2.5 week sprint

Deliverables

Case study presentation
and Hi-fi App prototype

Client

Collabosaurus
Aug/Sep 2020

Tools

Figma / Miro

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The platform

Collabosaurus is the matchmaker for brands.
It uses algorithms to connects complementary businesses for powerful cross promotions and collaborations in events, social media & product partnerships.

Collabosaurus makes finding and negotiating creative marketing collaborations simple, streamlining the partnership process to reduce the average time investment by over 75%.

The brief

1
Audit current 
website listing process

Suggest updates based on research to reduce friction, potentially gamification and simplification of onboarding process.

2
Develop MVP & UI
for 
a limited functionality mobile app

The initial app build is intended to increase engagement with existing clients. Whereby new traffic must create an account on the mobile website first (rather than the app).

- Match viewer (swipe right & left)
- Request viewer (swipe right & left)
- Chat with connections

Initial
problem

1
Overwhelming 
listing process

Analytics showed high bounce rates during some parts of the listing process.

2
No efficient communication
between collaborators

There is a lack of means for collaborators to communicate effectively. E-mail notifications would be sent, prompting a user to log-in to the website to check their messages. 60-70% of these e-mails would end up in a spam folder or not visible immediately.

Research strategy

Our research evolved around the four areas of engagement. Within these areas, we wanted to get answers about how companies collaborate, what are their motivations and how they communicate.

We interviewed 4 current users and 3 potential users. We also conducted 3 usability tests on the current website with these 3 potential users.

Engagement
with 
potential users

  • How do they do 
 collaborations.
     

  • What would help them 
 in that process?
     

  • Their expectations 
 when collaborating

• Is the home page 
 communicating 
 effectively?

Matching brand values and size of business

Current and potential users find that is important to match with a brand that is aligned with their brand values/ethics and according to the business size.

Engagement
when listing

  • Why are users not 
 completing the listing 
 process?
     

  • What are the main pain 
 points in the process?

Engagement
when using 
the platform

Engagement
between collaborators

  • Positive and negative things in the platform
     

  • Key Factors to connect

     

  • Different ways to collaborate
     

  • How’s communication done and it’s challenges
     

  • Validate the benefits of developing an app 
 based platform

Home page audit

It was not part of the scope to audit the Home Page, but since we're going to conduct three usability tests with potential users, we thought that it would a great opportunity to discover pain points users might face when visiting the website. The client was very happy with the extra work and surprised by some findings.

Below you look at the key insights and flick through six pages of the document we put together pointing out some issues and considerations followed by some recommendations.

Listing process audit

We also got the three potential users to go through the listing process to identify the main pain point areas.

Below you look at the key insights and flick through nine pages of the document we put together pointing out some issues and considerations followed by some recommendations.

Research key findings

After synthesising all the insights from interviews and usability tests, we built an affinity map that shows some consistent patterns and thoughts from current users and potential users when collaborating.

1
Communication

Issues interacting 
with other collaborators

  • Users like that they receive email notifications, but there’s no direct way to reply.

  • Some users prefer to use email, but they know that 
 younger collaborators might not use it.

Matching brand values and size of business

Current and potential users find that is important to match with a brand that is aligned with their brand values/ethics and according to the business size.

2
Factors to Connect

Matching brand values
and size of business

Current and potential users find that is important to match with a brand that is aligned with their brand values/ethics and according to the business size.

Find out more about 
potential collaborators

Users want a direct link to the matched brand’s website and social media so they can find out more about the brands.

3
Listing

Lack of Instructions 

to input information

Users feel confused about the process and the steps they need to take to achieve collaboration before they begin.

Overwhelming amount 

of fields to fill in

Options given in the onboarding process feel like too much to users, and they would prefer something more personalised to them.

4
Representation

Potential users need to feel like Collabosaurus is for them

Potential Users feel intimidated by large companies being featured on the home page. As smaller business owners, they need to feel like the platform is made for them too.

5
Inspiration

Potential users expect to get inspired by relevant case studies

How do we provide inspiration for our users to have a successful collaboration? How can they make it work and what can they specifically look forward to (success stories).

Personas

With the research results, we identified two personas. The main difference between them is that Jane is interested in starting collaborations, but she needs some guidance and inspiration to start the process. While Edward lane is an experienced collaborator, and he needs an efficient way to communicate with his potential collaborators.

JaneMorgan.jpg

Jane Morgan
The small 
business owner

28

Sydney

Photography

“I like creating a story together with others who share my values”

Goals

  • Get more exposure to new audiences

  • Increase the number of followers

  • Being a part of something meaningful


  • Have the smoothest and fastest collaborations where communication is done quickly


  • Partner with a brand that shares the same values
    of sustainability and company ethics

Needs

  • Communicate through her phone

  • Creating a story together with a partner company

  • Guidance to achieve a successful collaboration for small businesses

  • Quick access to messages

  • A way to find collaborators easily

Pains

  • She doesn’t know how to collaborate


  • Doesn’t completely understand how Collabosaurus works

  • Have to search for company values and details

  • Aligning deadlines with collaborators

  • Fear of not being equal in terms of offerings

Edward Lane
The experienced collaborator

Edward Lane.jpg

“I want to know what the other brand does, and to be excited about them”

35

Melbourne

Brewery Owner

Goals

  • Find new ways to do marketing


  • Brand exposure and knowing where it will be
.

  • To work with brands that have like-minded values

  • Wants to communicate through e-mail because he knows it’s reliable

Needs

  • Have a better understanding of what 
 is needed to get more collaborations

  • To see the mission of the other brand

  • Help in knowing what is expected 
 of my brand

  • Ability to search and filter messages

  • Having non-obtrusive communication

Pains

  • Difficult communicating with other collaborators through the platform

  • Not knowing if the message has been delivered

  • Not knowing if someone will get back to 
me or not

  • Losing time researching about the matched brand

Journey map

Both personas are using Collabosaurus to find potential collaborators. Jane is new to it so starts her journey looking at the home page and trying to figure out how the platform works. She never collaborated with other, therefore she is facing lots of pain points, so she is a bit lost in the process. Edward has more experience using the platform but here is having problem communicating with other collaborator. Going through each users' behaviour throughout the different stages helped to identify exactly where pain points and opportunities are.

Design goal

Create a mobile application to improve users engagement when using the platform, and also when communicating with other collaborators.

User goal

Our ultimate goal is to provide all the tools and guidance to users to achieve their objectives when using the platform, which is to put together successful collaborations.

Business goal

By doing so, it will help Collabosaurus make its users happy and keep them subscribed to a paying plan.

Feature prioritisation

Based on what we learned from users, we started ideating and prioritising some functionalities and features to address Jane's and Edward's needs.

Most features are related to communication which was the area of the current platform that users identified as being the least efficient part of the experience.

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Initial
prototype

The client provided this initial prototype flow that they designed prior to this project. This a way for them to visualise what they envisioned the platform applied to a mobile app.

Having this reference from the beginning really helped us to speed up the design process and allowed us to start testing a Hi-fi version of the prototype with user.

App Flowmap.png

Ideation

But having an initial prototype didn't prevent us to do some sketch exploration to figure out the best composition for the design.

Sketches

The focus when sketching was to visualise the following three areas.

  1. How the swiping cards would look like
     

  2. Define the need of having buttons to swipe right or left
     

  3. Where the navigation bar will be placed

Wireframes.png
Wireframes.png
Wireframes.png
Wireframes (1).png

High-fidelity prototype

After finishing the first version of the prototype, we started testing it with current users and potential user. Our strategy was not to show the onboarding tutorial explaining the functionalities of the app, we wanted to find out how intuitive the design was. We managed to produce four iterations of the prototype addressing users and the client's feedback. Check out below the main updates and additions we implemented to the design along the way.

Iteration 1

The first design is already addressing some users need:

1

Links to website
& social media

2

Matched Brand Values

3

Delivered/Read
Message Status

The first version was tested with
2 users and presented to the client, and we got feedback from internal team
.

Match 1.png
Request 1.png
Brand Details.png

1

2

Chat.png

3

Iteration 2

We conducted two A/B tests to define the right content and placement when users see the matches.

A

Content without numbers

B

Content with numbers

A

Links to the top part of the company details page

B

Links to the bottom part of the company details page

1