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The Atlas Club
Atlas club is an exclusive, sophisticated extension of King Power's loyalty program. King Power is Thailand’s most prestigious travel retail group.
My Role
Design Concept / Logo Design
Print Design
Agency
Optimotto (Freelancing)
Singapore
Client
The King Power International Group
Thailand
Year
2017
Brief
Create a premium brand to represent the super exclusive club of the King Power loyalty programme.
Solution
A uniquely understated and premium brand identity was created to reflect the level of status and achievement of the most privileged and loyal King Power customers.
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