Pryml

Pryml is the fishing brand of BCF, which is a transnational chain of 130 retail stores, selling outdoor clothing and boating, fishing and camping equipment.

My Role

Design Concept / Logo Design
Packaging Design / Guidelines

Agency

Anthem/SGK Group
Sydney

Client

BCF / Super Retail Group

Australia

Year

2018/19

Brief

Revamp BCF's fishing own brand - Rogue, creating a new brand concept that translates the quality and attitude of its product.

Solution

The Pryml concept represents the anticipation of the fight, the struggle, that it's felt when pitting against nature in its most raw form. Pryml is an adrenaline thing!