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Euskotren
Euskotren is a commuter, inter-city and urban transit train and tramway operating company that operates local and inter-city passenger services in the Basque Country, Spain.
My Role
Design Concept / Logo Design
Design system / Print Design / Brand Guidelines
Agency
Interbrand
Madrid, Spain
Client
Eusko Trenbideak
Year
2011
Brief
The challenge was to make the Euskotren brand more personal and friendly to its everyday passengers.
Solution
With the positioning “the tracks of our lives”, the visuals reflect a dynamic system which
represents the idea of the connectivity of the company and services with its passengers. The project involved all brand touch points in the customer journey, which includes everything from train ticket to interior concepts.
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