ALL
ALL (for Accor Live Limitless) is the new Accor Lifestyle loyalty program. The digital platform will provide a gateway to all the advantages, services and experiences Accor can provide to jazz up customers’ daily lives with more opportunities to Live, Work and Play.
My Role
Design Concept / Logo Design
Print Design / UI Design
Agency
Anthem/SGK Group
Sydney
Client
Accor
Year
2018/19
Brief
Create a new service brand, ALL—Accor Live Limitless:
It’s a lifestyle loyalty program that gives access to “All of Accor,
all for you”. To embody Accor’s transformation from a hotel
operator to lifestyle ecosystem.
Solution
We created a design system that integrates a kaleidoscope of experiences, to live, work, and play.
Speaking to all audience segments, lifestyles, and 50+ brands with utmost flexibility, through the Mosaic of Life—a vibrant brand device that flexes in colour and content.
